Tom Spurgeon's Web site of comics news, reviews, interviews and commentary











January 14, 2005


DC Cancels Low-Selling Titles

imageIn most industries, headlines like the above would read more like a general policy statement than news, but the various articles stand out because both companies tend to carry more than a few poor-performing books for a very long time. One of the better armchair quarterback arguments in mainstream American comic books right now is whether having so many low-selling titles at any one time is necessary to see which one might become a hit or if that many books at those levels is totally counter-productive beause it divides whatever small amount of promotional energy gets to such titles and the try-new-things portion of the general readership's comic-book budgets.
 
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