DC Comics Announces Roll Back To $2.99 Price Point For Ongoing Comics Series



Click through the image for the press release. I think this is good news because a) I think the $3.99 price point is kind of an ugly thing for a certain kind of comics business, and the fewer comics that sport that price point the better things are overall, and b) this is to my mind the first substantive press release regarding an actual publishing business move DC's made in a long, long time, and it would be nice to have them back in the game.

My worry is that there's a long-time conventional wisdom among certain folks -- I don't know if it's fair or not -- that Direct Market retailers and fans say they want something, DC gives it to them, Marvel pretty much doesn't, and then DC doesn't receive any benefit for making the move/providing a certain kind of support/enacting a certain kind of policy. Hopefully the maturity of the Direct Market that has led Diamond to try a day-before distribution program will also result in a positive response to this move. I'm reasonably hopeful.
 
posted 2:00 pm PST | Permalink
 

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