DC Comics Hires Stephanie Fierman

DC Comics dropped its press release yesterday on the hiring of Stephanie Fierman to a newly created position of Senior Vice President -- Sales & Marketing. The opening had been announced I think about half-way through 2004; Fierman left her previous position in October. A quick spin around the search engines seems to indicate Fierman's strengths include branding, coordinating TV advertisements with a company's web presence, and making use of information about visitors to a company's on-line sites.

Gossip columnist Rich Johnston admirably summed up possible implications here. As the press release points out, the interesting thing about the new hire other than its Dan Didio-like echoes of drawing in outside talent to a senior staff position, is how it combines oversight of the direct market and book trade divisions.
 
posted 6:38 am PST | Permalink
 

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