Tom Spurgeon's Web site of comics news, reviews, interviews and commentary











November 22, 2005


DC Marketing Department Sudoku

It's unfair of DC Comics to unveil further moves in their daffy, year-long quest to field a full marketing department during a holiday week; Newsarama manages to explain what's going on without descending into madness, and god bless them. The news hook here is that recent hire Nellie Kurtzman has already left the company. The context is a re-orientation by DC towards traditional marketing practices they think might put them in a better position to reach an audience through bookstores and a bigger audience linked to their larger media efforts generally, which has sparked rounds and rounds of hirings, shufflings and false starts.
 
posted 6:35 am PST | Permalink
 

 
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