DC To Try Marvel’s Adjustments

ICv2.com kicks in with I think the best write-up to date on DC phasing in a version of the Marvel order adjustments they went to after the class-action retailer lawsuit led by Brian Hibbs. The idea is that retailers get a 20-day window to adjust orders, which will help them gauge first-week sales of a previous issue. Appropriately, DC is working a version in on a weekly mini-series, which puts more pressure on shops to order accurately in advance of seeing how a series is doing – a great concern because the comic shop market works on non-returnable orders. This must be an effective general approach because retailers seem to be supporting it despite the extra work involved.
 
posted 10:01 am PST | Permalink
 

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