Dedicated Oh, Brother! Site Goes Live

King Features has launched its site devoted to their new Oh, Brother! strip offering from Bob Weber Jr. and Jay Stephens -- Stephens being a name familiar to 1990s art comics fans and 2000s cartoon watchers, Weber holding down prime kids gag-oriented real estate on the newspaper page for years and years now. As discussed here Sunday, this is a big deal because instead of keeping the feature's web presence tethered to the syndicate site and any newspaper sites that want to pick it up, they're following a broader, Wimpy Kid-style initiative designed to build the brand with the desired, young readership. I have no idea if it will work, and a lot depends on the overall execution, but any syndicate strategy that recognizes value outside of the core business and services provided is a great thing. In the meantime, no matter who you are, it's just fun staring at Jay Stephens' art.
 
posted 12:05 pm PST | Permalink
 

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