Tom Spurgeon's Web site of comics news, reviews, interviews and commentary

March 29, 2005

FCBD: Two Million Comics in 1900 Stores

A comics advocacy group has released figures that indicate 2 million comics will be given away in 1900 stores come this year's Free Comic Book Day. I'm not sure I truly believe that the average comic book shop gives away over 1000 comic books with this promotion, but I'm sure the numbers work out in some weird way, probably someone's getting a bunch to keep or something equally depressing. The other thing worthy of note here is that this might indicate participation is at somewhere around 65 to 75 percent of all stores. This means some people are taking a pass on this promotion, which makes the "guarantee" aspect of what national promotion might exist a little tougher.

posted 8:56 am PST | Permalink

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