Go, Look: Great House Ad Gallery I could suggest that this gallery of old mainstream comic book house ads is of interest because of the sturdy design of the individual ads and what it says about what those companies wanted emphasized and when, but I'll admit there's a nostalgic thrill here as well.
When people think of ways the comics industry used to function they often cite the accessibility of 25-cent comics. Just as important was that slightly more hardcore fans had to work a bit money-wise and discovery-wise to get all the comics they probably wanted, without a real expectation this would ever happen. In other words, all the comics someone read as a kid may not be as important as all the comics they didn't get to read or that they wish they had; thus the power of these ads.