Go, Look: Wizard’s Day at Marvel

If I were still 10 years old, this trip to the Marvel offices by a Wizard staffer would have been my all-time favorite Internet feature, bar none. And having remained ten years old for 28 years, I would likely be an international celebrity with terrifying Armageddon-like ramifications, so my opinion would totally count for something.

As it is, I still found it intermittently instructive for one of those kind of sunny PR pieces, although it comes from a place where I probably disagree with five or six underlying values going in -- on a good day. Added plus: Flo Steinberg sighting.

I haven't been paying attention, but I guess Wizard's high-profile, major site designer rumored-to-be-used re-furbishing can be said to be a complete non-starter at this point? I thought what they ran up the pole was kind of a sturdy approach, although abysmally non-functional. An aggressive video ad for an MMA show suggested different facets of the company may not have been on the same page, a notion that tends to come up where Wizard is concerned every six months or so, although I've never been able to get anyone at the company to confirm or even talk about it. Anyway, I was struck by the print magazine quality of this piece into thinking how difficult it can be to transpose a model that works in print into an on-line iteration, so it's not a shocker that Wizard may not have figured out those issues yet.
 
posted 3:06 am PST | Permalink
 

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