Go, Read: AK Comics Business Profile

A successful business profile seems to me to require an interesting subject, facts rather than assertions, and an exploration of those facts within various contexts. Comics business articles usually only have the first. This profile of AK Comics by an Egyptian business publication does a better job with giving some actual numbers, although they are rarely challenged or picked at. The piece features some fun side facts that shake themselves to the surface, such as what the company is paying for a Diamond catalog full-page ad, and the dominance of Disney-related comics in the Egyptian market.

As for the subject itself, the two insights that prove most compelling from a strategic perspective is how AK must farm out most of its work to international artists and studios, and how nakedly aggressive they are when exploring all areas of potential profit.
 
posted 6:39 am PST | Permalink
 

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