Go, Read: Brian Hibbs On Bookscan Numbers 2010

Every year the retailer and industry advocate Brian Hibbs writes an analysis of Bookscan numbers, and every year they set my teeth on edge, primarily for a lot of arbitrary, comparative math and sweeping, selective assumptions, all in defense of the Direct Market in which Hibbs works. This year's analysis lacks all of that, and is ten times better for it. I'm glad, because I always felt strange being so critical of past reports in that I'm a big booster of Direct Market retail despite its obvious flaws, and felt that those who occasionally roared that publishers should abandon the DM or whatever, usually based on some even more vaguely-defined short-term success elsewhere, were being ridiculous. I don't want to simply repeat bits of Hibbs' analysis via pull quotes until I have something substantial of my own to add -- that kind of blogging's not fair to the amount of work Hibbs put in. But if you are at all interested at all in the rough parameters of an important current market, read Hibbs' piece for a yeoman's explanation of and rough stab at what's going on there.
 
posted 6:00 am PST | Permalink
 

---

 
Daily Blog Archives
November 2019
October 2019
September 2019
August 2019
July 2019
 
Full Archives