Tom Spurgeon's Web site of comics news, reviews, interviews and commentary

July 14, 2006

Go, Read: Brian Hibbs on Rate of Turn

Retailer Brian Hibbs' latest at Newsarama, on how books sell and when and how this has an effect on inventory, offers up one of those perfect snapshots of comics industry dysfunction. I think the standard reply from comics companies as to why they break the collection of series down into counter-intuitive multiples rather than logically-conceived single-volumes is not just heat but price point. Yet by capitulating to market forces in this manner, they're not living up to how much the big companies can shape buying habits if they endorse the long-term habits of quality retailers over the short-term profiteering of unstable retailers. Why do they do this? Because there's a cost in short-term profits and, potentially, market-share.
posted 2:24 am PST | Permalink

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