Go, Read: Brian Hibbs Pores Over The 2011 Bookscan Numbers

The retailer and industry advocate Brian Hibbs has his annual article up on the Bookscan numbers from the year just past. This used to be much more of a headache-inducing experience because of Hibbs' predilection for in-article advocacy on behalf of the Direct Market. He thankfully dropped most of this aspect a couple of years ago, and the articles have been improved for that decision. The most fun part to read this time out, at least on an initial power-through, is Hibbs making fun of Marvel Comics for its miserable bookstore performance given their broad name recognition and the kind of movie-as-sales-hooks opportunities any publisher would kill to have.

The takeaway is probably pretty early on in the piece: as much as Bookscan numbers are an accurate representation of such a wider trend, bookstore numbers continue to bleed from previous heights.
 
posted 4:00 am PST | Permalink
 

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