Tom Spurgeon's Web site of comics news, reviews, interviews and commentary

November 18, 2010

Go, Read: Calvin Reid On Humanoids

imageI almost missed this one from a couple of days ago: Calvin Reid of Publishers Weekly profiles the latest iteration of Les Humanoides Associes to try and gain a foothold in the US market: this time as a stand-alone book and specialty publications publisher called Humanoids, Inc. Bunch of interesting stuff in the details, some of which I would have loved Reid to follow up on -- they're going to ape the Dark Horse Manara cover design with their own Manara books in order to better serve the fans? -- but the bigger issue is the general viability of such an outfit, especially since past attempts in partnership with other publishers failed. On the one hand, the market seems way overstuffed right now. That, and the mostly lousy performance many European comics efforts have had in the U.S. over the years, would seem to provide ample reason to doubt the success of the venture. On the other hand, the company's plans seem relatively modest, in terms of the size of the office (four people) and print runs. The company plans a mix of almost micro-publishing numbers along with a high-end collector's edition of each publication. I'm all for different models being tried, and look forward to seeing what happens with this one.
posted 11:00 am PST | Permalink

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