Go, Read: Chris Arrant On Top Cow/Image Consolidation

I liked this piece by Chris Arrant on recent moves at Image to consolidate some staffing needs between the company and its Top Cow imprint, mostly for the detail work. Arrant uses changes in the marketing department at the companies to make kind of a broad, rolling point about the value of marketing at such, which he then admirably allows to get undercut a bit by Image's Eric Stephenson. Arrant's right, though, in that the difference in staffing strategies between Image and other publishing companies surprises when you put it into plain language, and that these matters are generally worthy of extended consideration.
 
posted 7:00 am PST | Permalink
 

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