Go, Read: Gonzalo Ferreyra Interview

I'll recommend this three part interview with Viz Media Vice President of Sales and Marketing Gonzalo Ferreyra at the comics business news and analysis site ICv2.com. There aren't enough interviews with high-ranking officers at that very important company not to. That said, I lack the perspective to get a lot out of it. Measurements like "a bright spot" and analysis along the lines of "I see us continuing to assess this" fail to communicate all that much to me the way they might to a devoted observer of the manga portion of the overall comics market. A Hulu-partnered streaming site for their anime sounds like a a cool thing, but that's anime. The interviewer's best question, about the changing landscape of mall retail and its effect on a certain age group of manga readers, pretty much went without a solid answer. I did find it interesting that they're doing this ramp-up with One Piece but that wasn't a title that was mentioned as selling particularly well right now -- a completely different context than the previous accelerated publishing schedule applied not once but twice to sales dynamo Naruto.
 
posted 6:00 am PST | Permalink
 

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