Go, Read: ICv2.com Chat With Viz Veep

The folks at the comics business and analysis site provides one of their usual long talks on various retailing issues, this time with Viz Media Sales and Marketing Vice-President Liza Coppola. Here's what I pulled out of it on a first, early-morning read:

1. She sort of punks out OEL manga efforts, suggesting they not even be shelved with the books that originate from Japanese material.

2. She speaks to the difficulty of scheduling when the desires of sellers and active consumers are in competition.

3. The Shojo Beat section is... delicately phrased.

4. Viz has a unique view of a couple of markets: The key to getting into the mass retailers is branding, not publishing. And comics retailers is where cutting edge opinion-makers shop, which is a formulation you don't hear every day.

5. The biggest news of all, if I'm reading this correctly, is that you can buy Naruto headbands at Hot Topic. By my count, this makes the first cheesy headband to potentially hit American middle schools since the glory years of Dez Dickerson.

 
posted 6:47 am PST | Permalink
 

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