Go, Read: ICv2.com Follow-Up With Comic Shop Programs

Good for Milton Griepp over at ICv2.com for a much-needed update on the status of a slew of retailer-focused program announced by Diamond in recent months. This was an under-reported story. I punted on it, horrifically. What's even better about Griepp engaging it now is that the announcement of programs like these seems to me to pale in comparison to how they're put into practice -- or not, as the case may be. New retailer support remains one of those stories in general where people will fiercely advocate on all aspects, including the ways we should process how such programs are doing. I'm intrigued by the notion that at least one of the programs is open to and appealing for established stores. That would seem to me a hugely practical thing, as one of the longtime issues about programs targeted to new retail is that older retail feels left out and even resentful of the resulting attention paid new accounts.
 
posted 8:20 am PST | Permalink
 

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