Go, Read: ICv2.com’s Three-Part Chat With IDW’s Ted Adams

I generally enjoy whenever the hobby business news and analysis site ICv2.com interviews CEOs and otherwise important people from the various comics publishers. They have a point of view I don't all the way share, and the company folk usually bring some version of their A-game.

This three part interview with IDW's Ted Adams is a model of that very specific form. While Adams isn't going to reveal intimate details of his company's operations, and while he has an investment in what IDW is up to that generates a kind of natural spin, his answers sound grounded in the reality of his company and at least some detailed knowledge of its operations.

One could pull about six or seven individual-issue comments out for study and or notice. Adams' take on the Borders situation is to the point and not alarmist. He gives the best support to arguments that certain companies' dominance of the Direct Market does have an effect on how his company operates, if only in that they have to seize on individual opportunities to interface with that audience when it happens. Adams is positive about on-line sales and says it doubled for the company in 2010, but states openly and concisely that print objects and the Direct Market remain crucial to the company's success. He claims that the Library Of American Comics is a profitable imprint for the company, which is nice to hear considering how many relatively obscure projects Dean Mullaney has done in addition to bringing back Bloom County. And it's not all business -- he says that the forthcoming Alex Toth book they're doing might be the best thing the publisher has ever released, and who isn't rooting for that book to be really, really good?
 
posted 8:00 am PST | Permalink
 

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