Go, Read: John Rood And Bob Wayne Do Industry Interviews

DC Comics sales executives Bob Wayne (Senior VP of Sales) and John Rood (Executive VP of Sales, Marketing and Business Development) have done interviews with Newsarama and with ICv2.com (1, 2) about the sales performance of DC Comics under this Fall's New 52 initiative. The questions are good; the answers are okay. In the ICv2.com piece in particular, they decline to answer some key questions and don't ever really provide numbers. But you can squint and get the message from the multiple characterizations -- everything is better than they expected; digital has performed solidly but there are no "Internet darlings"; they hope to replicate the #1, jumping-on point experience with their bookstore customers; and so on.
 
posted 10:00 am PST | Permalink
 

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