Go, Read: Marvel’s David Gabriel On Various Sales-Related Stories

There's some reasonably compelling material in this CBR interview with Marvel's David Gabriel about various issues related to the sales and the selling of their superhero comic books, almost none of it the slightly hard-to-believe company line that gets toed. Simply put, it's difficult for me to believe these companies when they insist they're not interested in market share when their policies seem to be designed to win market share. It seems much more likely to me that the diminishing of winning market share as a viable goal is more rhetorical strategy than a viably incredulous claim that everyone seems to misunderstand what they're doing. I have similar doubts about Gabriel's defense of higher price points as having a direct tie-in to unit sales in a way that directly justifies the higher price point.

What I found a bit more intriguing in here is stuff like the identification of Marvel's last editorial high-point (the Astonishing X-Men launch/Avengers Disassembled period, which indicates that Marvel is trying to launch a second major cycle of story arcs rather than right the ship on this one) and the idea that digital will eventually work in completely different ways than print. I think that last part is true, but I don't think this necessarily means that both systems necessarily maintain their integrity.
 
posted 6:00 am PST | Permalink
 

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