Go, Read: Retailers Complaining About Mainstream Sales

I got a few e-mails from readers complaining about this late last week article at Bleeding Cool rounding up retailer complaints about the direction of last year's publishing plans by Marvel and DC Comics. There's a lot going on there, and plenty of entry points depending on what your interests might be.

In general this seems to me a reminder that changing the general direction at big companies takes some time, and that it's really hard in an industry that is ruthlessly squeezed at every opportunity to make any sort of move at all to change linewide tone, or fold in new readers, or extend the life of certain creations that are years and years and years into multiple-story-per month development. I'm grateful for all the shops that adroitly sidestepped the worst of 2015's strange moves by those companies just in terms of events, scheduling an execution; that was the sign of a highly skilled core industry, that so many did so well with both companies making odd decisions. I would hope there's some room for growing that particular market in a way that doesn't feel like a radical, stomach-churning shift -- there's so much potential for growth based on the relative rigidity of material over the last 40 years. The overall context, as much as there's pushback, remains need for change.
 
posted 9:55 pm PST | Permalink
 

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