Go, Read: Rob Salkowitz On Amazon.com’s Jet City Comics

I quite liked the writer and consultant Rob Salkowitz's piece on the announcement of a comics line from Amazon.com; I think it's about as good a piece as possible given how early we are in that line's development and how the execution of the publishing imprint will play a much bigger role than the declared-for-PR intentions. Salkowitz makes a nice point or two about Amazon.com general business practices, too, like their willingness to forgo profitability if it means establishing themselves in a marketplace the way they want and their ability as someone that controls all phases of production to avoid some of the hiccups that might be out there waiting for a standard publisher. I'm not sure that I see its focus on bigger-name independent properties as a middle-road as much as an expression of a very specific kind of middlebrow aesthetic, but I'm generally more cynical than he is when it comes to expressions of taste. Anyway, I'm not sure that's necessary reading given the nascent state of the publishing line, but if that's an area in which you're interested I sure haven't encountered a better one-and-done piece.
 
posted 12:10 am PST | Permalink
 

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