Go, Read: Starting a Small Town Store This still-active thread at Warren Ellis' The Engine starts with some random conjecture about what it might take to start a comic shop in a town that doesn't have one, and then really kicks in when Amanda Fisher from Muse Comics shows up and starts throwing projected investment figures around and thoughts about where business comes from in a smaller town's shop. There's also a nice post or two on how to build sections of a store from a retailer's point of view.