Go, Read: Superhero Line Analyses

* Newsarama takes a look at event fatigue, the notion that comics fans are over time becoming tired with mainstream comics companies' mega-events and crossovers, and that such books are locked into a cycle of diminishing returns. It's a very important question because of how such series drive the industry at this time. While the article proves to be a quality survey of different viewpoints from the retailer community, I feel that comics retailers are so wildly diverse in terms of approach and culture that drawing industry-wide conclusions from them, or even a group of them, may prove impossible.

* here's a litmus test: do you read this article by Tom Bondurant about things DC could do to more effectively secure his business and think a) those are largely sensible things and I don't really understand why they aren't already in effect, or b) screw you, old man! It's a fascinating question, and one without an easy answer. On the one hand, the vitality of mainstream American comics has traditionally been rooted in its ability to reach a continually refreshing swathe of young people. On the other hand, that audience faded significantly starting with the advent of television and in accelerated fashion after the collapse of newsstand comics distribution that one could make the case that comics like these are a specialty niche that needs to cater to its audience much more than make phantom grabs at an audience that hasn't been there since Eisenhower was president.
 
posted 3:02 am PST | Permalink
 

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