Go, Read: Two Articles About Superhero Profitability

There's a pair of articles up right now that speak to the issue of just how much money is generated by popular superhero properties. They go about it different ways, but I think both are enlightening and touch on wider points.

* this Hollywood Reporter article breaks down Summer 2013 films according to their projected profitability after all expenses are accrued. They put Iron Man 3 at a whopping $400M returned to Marvel, even with the gigundus deal that Robert Downey Jr. apparently has.

* this infographic/article tracks the various monies made by permutations of the Superman property over the years. It was a little bit hard for me to read, but it looked wide-ranging.

I think it's fascinating to know about the kind of money in which these properties trade both for that information itself -- it certainly gives you a sense of some of the stakes involved -- and because I think the amount of money changes our conversation about whether or not more can be done for the original creators.
 
posted 12:10 am PST | Permalink
 

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