Hier kommt die Flut: Marvel Vs. DC

Chris Butcher builds a compelling case that Marvel is trying to weaken the release of the second issue of DC's Final Crisis by flooding the stands with material. I'm not sure I'm convinced -- I can't figure out how it really hurts DC to have people reading other comics this week if their comic is at least halfway decent (I'm not sure I've ever seen a short series capsize because of sell-through numbers), and it's always difficult to suggest that mainstream American comics companies have the smarts to do precise strikes like this. Still, if true it's really, really mean and it suggests that the companies could do a lot better in terms of having reasonable shipping schedules month to month. Plus it's nice to have a spotlight on the effects of flooding the market with product, because it's an industry practice that doesn't get enough attention. Butcher's also right in that it's the retailers who suffer.
 
posted 8:26 am PST | Permalink
 

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