When Publishing Stunts Go Wrong

Mike Sterling walks through the steps of how a Flash series from DC Comics that was apparently intended to be a stealth mini-series hurt retailers who ordered it as if it were an ongoing series. This is one of those weird things where some abstract industry goal -- in this case, the juice of a shock finale -- gets in the way of working with their retail partners in a rational manner with as much information given them as possible. In DC's defense, the market frequently rewards goofy stunts at the retailers' expense, or at the very least fails to punish a lot of bad behavior.

Meanwhile, DC has released another teaser image from which I guess fans are supposed to glean clues about upcoming company-wide storylines. Other than the thought that we should drop everything we're doing to build an underground railroad to spirit away the Fawcett characters from DC's slightly pervy modern superhero soap opera treatment of those lovely kids comics icons, the image did nothing for me.
 
posted 3:03 am PST | Permalink
 

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