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March 20, 2006


ICv2.com: February DM Sales Figures

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The comics business news and analysis site ICv2.com has released its usual high-quality barrage of articles about the month just past in Direct Market comics sales, of which this site is a big fan.

Summary
Analysis
Top 300 Comic Books
Top 100 Trades

The thing that jumps out at me is that DC seems to be doing pretty well with it top comic books, usually a place they struggle in the face of the best comics in the Marvel empire.

For no reason, I like to make my own goofy charts, which I then use to explain the Direct Market in a loud voice to my pets. One thing I like to do is track how many comics are selling over certain sales points, and then compare to the charts from one and three years ago.

How Many Comics Sell This Much?
(2006, 2005, 2003)
150,000+ -- 0, 0, 0
125,000+ -- 1, 2, 1
100,000+ -- 4, 6, 4
90,000+ -- 6, 7, 6
80,000+ -- 9, 14, 8
70,000+ -- 18, 17, 8
60,000+ -- 23, 20, 12
50,000+ -- 32, 27, 19
25,000+ -- 83, 79, 67
10,000+ -- 161, 153, 161
5,000+ -- 203, 198, 206

This would seem to indicate that there's a growth in the mid-range, which Mr. Rascal points out is pretty much counter to the conventional wisdom that all the growth is happening up top in a way that cuts into the sales on lower-selling books.

A trade that did well last month
 
posted 12:59 am PST | Permalink
 

 
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