ICv2.com: June 2007 DM Estimates

The comics business news and analysis site ICv2.com offers their usual array of lists, estimates and analysis regarding the performance of comic books and graphic novels in the Direct Market of comic and hobby shops.

* Overview
* Analysis
* Top 300 Comic Books
* Top 100 Graphic Novels

I suppose the biggest news is that a market that folks suspected was primed to benefit event comics revealed itself as a market primed to benefit event comics, with the relatively minor line anchor World War Hulk posting significant sales and boosts to related comics. I suppose there could be something to the relative non-volatility of the Buffy and Dark Tower efforts, which are significant non-traditional action adventure titles doing well in that comics market. It's difficult to tell the difference between a book maintaining its level by continuing to appeal and one that stays in one place because it's straining against a restrictive ceiling, so any firm conclusions are probably best left off the table.

DC's current event build-up/event unto itself series, Countdown, continues its steady sales hemorrhage. Depending on how many books are out next month, it may fall out of the top 20 entirely. With Justice ending and whatever they're calling the Flash comic a risk not to hold its numbers of its snuff-comic predecessor, DC might have one of those gut-check months in July. On the other hand, their newest Fables book fairly crushed by DM standards. I note once again that Wolverine is the only X-Men book in the top 20, and as that group of books seems to be suffering from a combination of long-term narrative exhaustion and a loss of potency as some of its signature qualities seep into the general line, it's hard to imagine what a comeback strategy would even look like.

As always, as long as we're hearing about discrepancies between these numbers and what creators are reporting, it's best to take these lists not just as estimates, but as estimates of the broader trends only.
 
posted 3:10 am PST | Permalink
 

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