ICv2.com: Karen Berger On Minx

The comics business and news analysis site ICv2.com does a nice jobb with Senior Vice President of DC Comics Karen Berger in an interview about DC's forthcoming teen girls' line Minx, particularly in allowing her to elaborate on some bizarre statements that surfaced in other coverage. Berger could have been pressured harder on the issue of whether or not DC thinks they can drive some female readership traffic to comics shops through this imprint. She basically says it would be nice, but doesn't offer up how this might happen or what if any parts of their highly-publicized marketing effort will benefit comics shops. My barely informed guess is that DC doesn't think this is going to happen, and will be squarely focused on bookstores, but doesn't want to say so out loud.
 
posted 2:32 am PST | Permalink
 

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