Tom Spurgeon's Web site of comics news, reviews, interviews and commentary











June 9, 2005


ICv2.com: M is for Marketing

imageICv2.com offers up a solid piece here noting that the first issue of Marvel's big House of M series has cracked the 200,000 sales mark largely on the strength of focused sales energy being placed behind the book. The thing to wonder, of course, is how much bigger sales in the top five books sold in any given month have helped companies' overall sales since that became more and more the emphasis. In other words, are sales blowing up like a balloon, or stretching like taffy?
 
posted 10:34 am PST | Permalink
 

 
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