June 9, 2005
ICv2.com: M is for Marketing

ICv2.com offers up
a solid piece here noting that the first issue of Marvel's big
House of M series has cracked the 200,000 sales mark largely on the strength of focused sales energy being placed behind the book. The thing to wonder, of course, is how much bigger sales in the top five books sold in any given month have helped companies' overall sales since that became more and more the emphasis. In other words, are sales blowing up like a balloon, or stretching like taffy?
posted 10:34 am PST |
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