ICv2.com: Marvel By The (3Q) Numbers

ICv2.com analyzes Marvel's third quarter report, so 1) you don't have to, and so 2) you can read something other than Motley Fool's 2985th article on the company. It looks like they pick up on all the good stuff. Sales were up but so were expenses so profits are down. Expectation were managed yet again so there's a stock boost. Licensing down because we're midway in between Spider-Man movies and nothing else has really captured the public's attention that way. Publishing up because of an event comics strategy with the periodicals and a trade paperback division that has greatly benefited one guesses from there actually being a trade paperback division at Marvel that's no longer simply an abandoned supply closet somewhere. We learn that toy division expenses are up becaue they're operating it on their own before Hasbro takes over, but not why toy sales were up, exactly. But they were.

So... yeah. That's Marvel. The year 2007 should be interesting because Marvel has played that managing expectations card awfully well, or at least it seems that way to me, but next year they can't say "We don't have a Spider-Man movie out" to manage expecations because one will be out. Not everyone sees the next six months of no news before the bigger movies start to hit as a positive.
 
posted 3:40 am PST | Permalink
 

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