ICv2.com: May 2007 DM Estimates

The comics business news and analysis site ICv2.com offers their usual array of lists, estimates and analysis regarding the performance of comic books and graphic novels in the Direct Market of comic and hobby shops.

* Overview
* Analysis
* Top 300 Comic Books
* Top 100 Graphic Novels

I guess the biggest news from this segment of the comics market is mainstream serial comic book publisher Marvel's relative dominance in the brief, fallow period between the end of one mega-event (Civil War, with superheroes on two sides punching each other) and the start of another (World War Hulk, where the Hulk punches people regardless of side). The person writing the site's overview article also shows the Buffy and Dark Tower comic books doing well in both new issues and re-runs. Heavy re-order activity on a serial comic book would seem to me just as likely to reflect a poor initial gauge of demand and therefore a potential lost opportunity rather than an achievement, but that's probably just me.

I'm not sure why it's not brought out in their analysis, but looking at their charts it looks like DC's weekly Countdown is still free-falling and may settle far below DC's last weekly series, 52. Also, moving what may be 7500 copies of a $25 Mouse Guard hardcover into a non-returnable market has to be good news for Archaia Studios, particularly as they try to move that book in a more significant way as a returnable.
 
posted 1:06 am PST | Permalink
 

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