December 6, 2007
ICv2.com On 2007 Watchmen Sales
The comics business news and analysis site ICv2.com picks up on a line
in a recent NY Times
article about comics in gift-ready formats, the claim that sales on the venerable Watchmen
may number 95,000 in 2007, and provides a bit of helpful secondary analysis as to why this is and what we can expect in the immediate future.
As a matter of course, I distrust any and all exact and semi-exact DC Comics sales numbers because of holes in outside reportage of such figures and the arbitrary nature by which DC itself makes such figures known. I think that reluctance has long been driven by a desire by the publisher to control for their own, intermittent advantage what would be industry-beneficial information. Still, it's worth noting that the sales are really high
, both in bookstores and
in comic shops, and that this will likely continue if not intensify for another 15 months before the release of a Watchmen
film. I assume that film will still be promoted as coming from little-known or even "underground" source material, despite years of high sales. Unless it's awful, I assume the film will do pretty well.
posted 1:14 am PST
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