ICv2.com on Countdown to FCBD

The comics business and news analysis site ICv2.com has a short wrap-up of resources available to retailers as the Free Comic Book Day promotion approaches. This includes one having to do with driving people to a related page on Myspace.com. Free Comic Book Day is a voluntary Direct Market program where companies make a book available at low cost for retailers to have on hand to give out to customers -- ostensibly new ones attracted to the notion of "free" -- and let them see the retail establishment, maybe put it on their radar, perhaps meet a signing cartoonist or two on-hand.

A list of comics that will be available can be found in several places including here. The retailer Mike Sterling recently noted some ambiguity among his peers regarding the promotion, and some basic approaches to the event.
 
posted 12:15 am PST | Permalink
 

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