ICv2.com: September DM Sales Figures

The comics business news and analysis site ICv2.com has their suite of articles on September Direct Market sales up now, including their sales estimates and analysis.

Analysis/Overview
Dollar Trends
Top 300 Comics
Top 100 Graphic Novels

The site notes that comics periodicals did really well last month in industry specialty shops, paced by Marvel's popular Civil War and perhaps goosed by an extra week, which unlike other five-Wednesday months meant five issues of DC's strong weekly-comic performer 52 instead of four. If you've not been paying attention, basically the periodicals market has been performing well for the last few months but has become increasingly identified with top of the line hits and events, with severe drops in circulation once you get out of the top 10 and top 25. This is buttressed by a steadily expanding graphic novels market, which tends to be split between big-names in periodicals and moderate performances from bookstore-hot manga series.

There's no reason to think that Civil War was going to take a sales hit by being slightly delayed. For one, retailers know comics fans rarely make good on their expressed displeasure when faced with new, shiny comics. For another, the delay was seen more as something that would potentially disrupt money flow and/or reduce the maximization of sell-through and build as opposed to costing the series a significant number of readers the way a longer delay would. So read any crowing on Civil War's performance with a skeptical eye.
 
posted 1:49 am PST | Permalink
 

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