IDW Publishing Announces Move, New Gallery And Artists’ Space

The PR for IDW's move into a historical Point Loma location that will come with both artists space and a gallery is pretty self-explanatory -- nothing about the PR suggests any questions to me. I think this particular "there it is" story is worth running, though for a couple of reasons. One is that my inbox was flooded with about a dozen e-mails -- in this day of social media and texting that's a flood -- from comics professional surprised that an extravagant move like this is on IDW's things-to-do list.

But you know what? They've done really, really well the last several years, both in terms of pursuing media opportunities outside of comics but related to comics and in terms of finding new ways to sell the comics they publish and produce. They were early on digital, that Artist's Edition format is the best-received prestige format in the medium's history, and their big-media partnerships have gone very well. They've also found ways to bundle and package material in a way that's brought them eyeballs and significant business. So a gallery makes perfect sense in that they've constantly found news business areas and space-related opportunities are a thing they might be able to do very well.

This is also the second of two things that might serve as a reminder that San Diego is a longtime solid comics community of good standing, the other being the fact that Comic-Con seems to be sponsoring a local book club event or two which indicates they might have a stronger between-shows presence in that region moving forward.
 
posted 1:25 am PST | Permalink
 

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