IDW Publishing’s Ted Adams On The Future Of Print: “Comic Books Are Different” This article on how the comic book industry is set to surf the ongoing tidal wave of new technologies and changes in advertising hitting the print medium offers up a few compelling ideas that I haven't seen discussed in great detail as of yet. One is that the tendency of fans to re-read comic books means that readers are exposed to a comic book's advertisements multiple times instead of the one-and-done routine that is likely the dominant model at many magazines. Another is that comics' slow move into digital media may have left it less exposed to a collapse in print sales hitting a few other markets. Adams also talks about IDW's search for a digital strategy that will work long-term.
