Isotope Comics’ Download Offerings

The Bay Area retailer Isotope is offering up a bunch of free downloads of forthcoming indy books, which, when combined with similar attention to forthcoming books in past weeks seems like it could be a regular feature. Preview downloads are a regular feature of mainstream comic sites like Newsarama, as well. Graeme McMillan muses on the recent free download of an entire work offered up as a free download by AiT/Planet Lar recently with a bit more curiosity than I can muster on the subject. Downloads for indy comics should work differently than the standard preview or previous issue strategies employed on behalf of more mainstream works because there's a greater -- maybe only incrementally, but still -- risk mainstream comics run of cutting into any sales of people who follow their comics of a soap-opera, "what happens next" impulse, rather than for the enjoyment of the work itself. In the cluttered workshelf, going after a fanbase that seems to want objects more than it does plot point spoilers and character updates, I imagine we'll see continued creative uses of the download.
 
posted 1:30 am PST | Permalink
 

---

 
Daily Blog Archives
November 2019
October 2019
September 2019
August 2019
July 2019
 
Full Archives