It’s Deep Thoughts and Analysis Friday!

Two articles similar in tone purporting to dig into publishing issus. This long article from Book Standard contains more than any human being probably wants to know about the shot Graphix is taking with the comoics version of the Baby-Sitters Club series. It's odd to hear anyone using comics as key for focusing some marketing energy up in age rather than down, and even stranger to hear that comics is the key for making a series cool again. I'm more in the "colon blow" school of predicting sales success, in that Scholastic's ability at this moment to maximize an audience for such a book probably trumps any potential connection with target groups or rejuvenation of a franchise when it comes to putting books in bookbags.

Over here is a think-piece about the mainstream comic book companies that I think makes a little too much of the contrast in the directions indicated by recent news reports. Neither company is giving up on the avenues covered by the other company's supposed preferred direction: Marvel sells comics; DC pursues movies and toys. Since the audience for the printed work isn't a mainstream audience, this further mitigates a lot of the potential for a sustained, content-driven backlash.
 
posted 7:23 am PST | Permalink
 

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