Tom Spurgeon's Web site of comics news, reviews, interviews and commentary

September 26, 2007

It’s Naruto’s World, We Just Live In It

The surge of Naruto books, whereby installments of Masashi Kishimoto's mega-popular manga series are published at a much greater rate of release this Fall in order to catch the storyline up, and, perhaps, burn through a less popular period of the feature's serialized run, puts all three on the USA Today top 150 chart, although at the expected slightly diminished positions from the previous week. Naruto has way too much appeal and sales momentum not to place its books very highly on the charts. The key will be to mark if there are gains or decline over the months the series sells at a three-per-month clip, perhaps as a sign there's simply too much product out there, and if there's a hangover effect once the series continues in the new year at the old rate of publication.
posted 10:14 pm PST | Permalink

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