Japanese Market Snapshot Spectacular

This article seemed to me stuffed with all sorts of observations about aspects of the Japanese market, none of which are fully developed. Included are notions about the shrinking of the magazine market from mid-'90s highs, people wanting to enter the market anyway, the size of the book market for two popular series and the fact they've grown as the manga carrying their serials declined, the notion of target marketing, the notion of changing layout and other structural issues to better reflect today's audience and the looming threat of the Internet. It's like a Super-Friends of feature article ideas about Japanese comics publishing.

In comparison, this Reuters piece engages a single idea, that of foreign students hitting schools to learn about manga even with little hope of entering that market successfully.
 
posted 3:06 am PST | Permalink
 

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