July 2008 DM Sales Estimates



The comics business news and analysis site ICv2.com offers their usual array of lists, estimates and analysis regarding the performance of comic books and graphic novels in the Direct Market of comic and hobby shops, this time for July 2008.

* Overview
* Analysis
* Top 300 Comic Books
* Top 100 Graphic Novels

We'll link to an update from John Jackson Miller's Comics Chronicles right below here when available:

* Comic Book Sales Estimates
* Comics Shop Sales Market Share

The big news would have to be the performance of the Watchmen trade following the release of a trailer for its movie version that preceded the popular Dark Knight. The co-big news would be a decline in comic dollars spent extending to a half year now, making it a significant trend and not one that I think can be explained away via historical circumstance.

Among other stories worth noting is that the #2 and #3 issues on the serial comic book top 10 are from the X-Men franchise. Now, there's every reason to note that the issues in question are special issues that likely drove those books' sales pop, but right now the health of comics franchises in the Direct Market lies in their ability to drive top-of-chart numbers when it's possible for them to do so. Given Marvel's success reviving the non-mutant part of their publishing line-up, an increasingly heated performance from the X-Men books could sustain their relative juggernaut status for a while. No surprise that the Joker-driven Killing Joke edition led the various Batman franchise books getting a movie bump; little surprise that Trinity has yet to find its bottom.

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posted 8:10 am PST | Permalink
 

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