Kick-Ass Pushes Past 100K Sold

I'm a tiny bit confused about this story, that Marvel has sold 100,000 of the Kick-Ass trade in advance of the forthcoming film. And hey, good for them. John Romita Jr. deserves a mainstream audience, if that's who's buying the book, and the royalty for a $25 book with the standard creator-owned contract should be pretty sweet. Still, it's been established for about ten years now that single-volume representations of films do well if a) the film is highly anticipated, b) the film is good. If Fantagraphics and its limited resources can move 100,000 copies of Ghost World, a movie that didn't make what Kick-Ass is likely to make in its first weekend, at a time when bookstore sales of comics was still mostly uncharted territory, shouldn't it be surprising if Marvel didn't sell six-figures on a book like this? I'm failing to see what's extraordinary here except that Marvel sent out a press release. The Spider-Man and X-Men comparisons -- that this is more than any book featuring those characters sold with their movies -- doesn't work because those aren't equivalent book/movie relationships.
 
posted 8:00 am PST | Permalink
 

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