King Features To Represent Betty And Veronica In Product Licensing

There's a brief article up here at the hobby business news and analysis site ICv2.com about Archie letting King Features represent its Betty and Veronica characters for licensing opportunities. It's not the kind of thing to which this site usually pays attention, but it caught my eye because we rarely talk about KFS' licensing arm -- a significant an powerful lever for that media company. I would have to imagine that Archie taking its characters there is a sign of just how effective King Feature can be in that role, because it's not like Betty and Veronica is a property without licensing opportunities going in.
 
posted 12:10 am PST | Permalink
 

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