Licensing as Flipping Expectations

Christopher Butcher's post on licensing strategies at comic book companies is worth reading and considering for a couple of reasons. One, he points out that Marmalade Boy is another seminal title Tokyopop is allowing to fade out, and suggests a reason why properties like it and Sailor Moon become less workable over time. Two, he makes a solid point or eight about the shift in orientation that comes with taking on licensed properties, something I hadn't thought of in that particular modern context.
 
posted 5:43 am PST | Permalink
 

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