Manga Wants YA Novel Readers, Too

Brigid Alverson points something out about some recent publicity regarding a three-part manga series called Vampire Kisses: Blood Relatives that makes a lot of sense and is something I hadn't considered quite that way. Manga companies like Tokyopop and teen-focused efforts like DC's Minx line share not only a desire to capture the same audience, but very often take pursue them through divergent but roughly similar publishing strategies. In this case, Vampire Kisses: Blood Relatives isn't just manga with a hook that appeals to a certain demographic, it represents roping in a uniquely popular series and specific author and going after her prose audience. That isn't too different than what Scholastic is doing with Ann Martin.

I know that makes me sound slow, but at times it's hard to see this flush of properties out there in terms of something other than genres and approaches, and at times I think there's a tendency to see manga's audience as a kind of calcified mass of devotees instead of also as readers.
 
posted 10:14 pm PST | Permalink
 

---

 
Daily Blog Archives
November 2019
October 2019
September 2019
August 2019
July 2019
 
Full Archives