Tom Spurgeon's Web site of comics news, reviews, interviews and commentary

January 13, 2005

Marvel Back on TV Between the Shows

Kudos to Matt Brady at Newsarama for picking up on a mention in Diamond Dateline that indicates Marvel will return to television advertising for the first time since 1983. The interesting thing about the effort to me is that Marvel may face the same comics-specific hurdle with this kind of advertising effort that it might have had 22 years ago, namely that comics may not be distributed widely enough at a high enough profile to make likely a subsequent purchase.
posted 6:56 am PST | Permalink

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