Marvel Captures More Bookstore Sales

Here's a nice catch by the comics business news and analysis site ICv2.com from Marvel's presentation to the Merrill Lynch Media Fall Preview Conference two days ago: apparently, the percentage of their publishing sales from the Direct Market has gone from the high 80s to the low 60s. Since their I'm pretty sure their DM sales have improved in the same period, this marks a pretty big expansion into a book market where DC has long enjoyed a crushing lead, and still, with their Random House deal coming to life this year and the Hammer of God that is the Watchmen trade, almost certainly continues to dominate. If nothing else, it should provide some background as to the state and nature of various Marvel publishing decisions a few years in either direction: everything from publishing partnerships (such as their work with Stephen King) to their willingness to do five-issue limited series with less-than-absolute comic shop circulation with the thought that the trade paperback might perform well.
 
posted 8:05 am PST | Permalink
 

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